Charter lays plans for first iTV ads in 5 markets

04/12/2012 | Multichannel News ·

Charter Communications is taking its first steps into the interactive TV ad segment with a plan to target 800,000 digital homes in five markets. Charter will use FourthWall Media's Ad Widgets tool to reach viewers based on demographics or location. The cable operator did not say when it would launch its first iTV ads.

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