Enterprise 2.0 tools can take social sharing to another level

04/12/2012 | Logistics Viewpoints blog

Marketers should expand their understanding of social networks beyond the usual suspects to include Enterprise 2.0 solutions, writes Adrian Gonzalez. This new generation of apps will aid internal communication and can help link suppliers, customers and other partners. For example, Volerro's Business Commerce Network imports Facebook, LinkedIn and Google+ info and allows for other forms of communication such as file-sharing, using companies as the nodes, rather than people.

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