How technology is changing shopper marketing

04/12/2012 | Adweek

Shopper marketing is a huge growth area, fueled by technology that is changing the way consumers interact with brands, said retail strategist and ShopWork Managing Director Laura Davis-Taylor. "People now create a different shopping experience every time," she said. "They buy what they want, where they want, at the price they want -- and it's not just in stores; it's across home, life and stores."

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Director, Marketing Strategy (
New York, New York
Warehouse Systems Manager
Pleasant Prairie, WI
Analyst Consumer Research
Deerfield, Illinois
Process Improvement Manager
Pleasant Prairie, WI
Mobile Program Manager ( eCommerce)
Chicago, Illinois