How technology is changing shopper marketing

04/12/2012 | Adweek

Shopper marketing is a huge growth area, fueled by technology that is changing the way consumers interact with brands, said retail strategist and ShopWork Managing Director Laura Davis-Taylor. "People now create a different shopping experience every time," she said. "They buy what they want, where they want, at the price they want -- and it's not just in stores; it's across home, life and stores."

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