Macy's merges online experiences in stores

04/12/2012 | Reuters

Macy's is moving to discourage comparison shopping via cellphones by installing kiosks that allow retail shoppers to call up online reviews and implementing cash registers that can order online items that aren't in stores. "I am focused on how do we make them feel as comfortable and ready to buy in our stores as they do online?" says CEO Terry Lundgren.

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