Mothercare to close 111 locations, expand online efforts

04/12/2012 | Brand Republic (U.K.)

UK-based maternity and children's brand Mothercare will close 36 namesake stores and 75 Early Learning Centres, and reduce its store count to 200 in the next three years. The struggling retailer aims to boost profits and sales with a new e-commerce site, store closures and other cost-cutting measures and an emphasis on international expansion.

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Brand Republic (U.K.)

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