Pair short messages with unusual media

04/12/2012 | Chief Marketer

B2B marketers should realize that "the more you say, the less people hear" and make their messages shorter and to the point, writes Bernie Pitzel. Modern media mixes should go beyond expected B2B outlets and target customers where they live in the real world, even if that means selling industrial trade products in consumer-focused magazines. Show off your personality using social media and strategically plan unusual media outlets that can stretch budgets and make the company stand out, he suggests.

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