Pinterest contest aims to stamp out high-heeled drivers

04/12/2012 | Advertising Age (tiered subscription model)

A U.K. driving-safety group is running a Pinterest contest to raise awareness of the dangers of driving in high-heeled shoes. Participants are asked to pin photos of their most ludicrous spike-heeled pumps, and are steered to a Web video showing an apparently elegant, glamorous woman become a menace while attempting to drive while wearing heels.

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