Why SMBs should get serious about e-mail

04/12/2012 | Small Business Trends

Small business owners should get serious about e-mail outreach before they pour resources into more complex or costly digital marketing strategies, writes Lisa Barone. "E-mail marketing is [an] SMB's natural best friend because it's ... intimate, it's friendly, and it's cost-effective," she explains.

View Full Article in:

Small Business Trends

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA