How to create a vocal army of brand advocates

04/12/2013 | B2C Marketing Insider

Finding the influencers in your brand category and reaching out to them is one of the most important processes brands have for building word-of-mouth marketing, writes Scott Steinberg. Make note of who is talking about your brand most on social media and acknowledge their contributions, offer them special promotions or loyalty programs and solicit their feedback, he writes.

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