Integrating customer experience into the matrix of metrics

04/12/2013 | MarketingProfs

B2B marketers typically have to deal with longer buying cycles than consumer marketers, but they can still incorporate a host of online metrics to help them along the way, Laura Patterson writes. Measure customer experience, whether in your control or not, think about how you could make purchasing more convenient, and correlate efforts to differentiate your product with customer-acquisition metrics, Patterson writes.

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