Integrating customer experience into the matrix of metrics

04/12/2013 | MarketingProfs

B2B marketers typically have to deal with longer buying cycles than consumer marketers, but they can still incorporate a host of online metrics to help them along the way, Laura Patterson writes. Measure customer experience, whether in your control or not, think about how you could make purchasing more convenient, and correlate efforts to differentiate your product with customer-acquisition metrics, Patterson writes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA