McDonald's, Sina Weibo use QR tech for macho Big Mac campaign

04/12/2013 | ClickZ.Asia (Hong Kong)

Users can honor their fathers and show their manly side by building a personalized Big Mac using quick response code technology in a mobile campaign developed by McDonald's and Sina Weibo. Banner ads on Sina China’s Web portal drive readers to the campaign site, where they can create an image with their custom sandwich and a phrase describing their father -- tapping into the manly market the campaign is meant to target.

View Full Article in:

ClickZ.Asia (Hong Kong)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY