California's "Happy Cow" campaign cited by business school

04/13/2005 | Fresno Bee (Calif.) (free registration), The

A long-term marketing strategy by the California Milk Advisory Board has boosted cheese production from 281 million pounds in 1983 to about 2 billion pounds expected this year.  Now, a case study published by the Columbia University School of Business calls the campaign a hallmark in marketing consistency, while dairy farmers credit the Board with growing their enterprises.

View Full Article in:

Fresno Bee (Calif.) (free registration), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA