Wal-Mart ads promote new green image

04/13/2005 | Advertising Age (tiered subscription model)

Wal-Mart has launched an ad campaign to promote "Acres for America," pitched as a $35 million commitment on the retailer's part to preserving 188,000 acres of land over the next five years. Spots touting Wal-Mart's newfound conservationism are running on the CNN and MSNBC networks.

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