Exec: In-game ads pass "tipping point"

04/13/2006 | Adweek

In-game ad spending could reach $1.8 billion in the U.S. by the end of the decade and could make up about 3% of total media spending, according to Mitch Davis, CEO of Massive Inc., one of the leading companies in this burgeoning field. "We've passed the tipping point, to use a cliche, where [in-game advertising] is less about experimenting and more about building it into business," Davis said. "We've had lots of repeat customers."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager of Accounting
The Vitamin Shoppe
North Bergen, New Jersey
Senior Manager Merchandising Asia China Implementation GBP
Walmart
Bentonville, Arkansas
Regional HR Manager
DAVIDsTEA
Boston, Massachusetts
Manager, Media Relations - National
Macy's
New York, New York
WebSphere Commerce Center eCommerce Developer
The Kroger Company
Blue Ash, Ohio