Exec: In-game ads pass "tipping point"

04/13/2006 | Adweek

In-game ad spending could reach $1.8 billion in the U.S. by the end of the decade and could make up about 3% of total media spending, according to Mitch Davis, CEO of Massive Inc., one of the leading companies in this burgeoning field. "We've passed the tipping point, to use a cliche, where [in-game advertising] is less about experimenting and more about building it into business," Davis said. "We've had lots of repeat customers."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Regional Vice President
Knoxville, Tennessee
DMM (Retail & Outlets)
The North Face
Alameda, California
Compensation Manager
Ascena retail group
Pataskala, Ohio
Retail Planner (eCommerce)
The North Face
Alameda, California
Site Merchandising Manager | MoMA Retail
The Museum of Modern Art
New York, New York