Beer drinkers willing to pay the price

04/13/2007 | Forbes

Romance is being brought back to the humble beer with new flavors and craft brews by major brewers, and consumers are willing to pay for beer's increasing costs. High-end brews have enjoyed an increasing popularity as the top 15 new beer brands last year were upscale brews such as Jack's Pumpkin Spice and Leinenkugal Sunset Wheat, Information Resources found.

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