Bud.TV traffic moving in wrong direction

04/13/2007 | Advertising Age (tiered subscription model)

Users don't seem to want their Bud.TV, as traffic last month dropped 40% to 152,000 visitors from 253,000 in its February debut, according to ComScore Media Metrix. The site's age verification system, which requires a driver's license or other form of identification, may be partly to blame for the site's underwhelming performance, according to this article.

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