Newspapers, Yahoo! to expand pact with ads, content

Yahoo! Inc. and a consortium of a dozen companies representing some 250 daily newspapers could announce as soon as Monday plans to take the next step in their old-new media partnership of sharing ads and editorial content, sources said. The Yahoo-newspaper pact, which was created in November by seven news companies as a vehicle to sell classified ads via Yahoo's, has gained new clout with the reported addition of McClatchy, the nation's second largest newspaper chain as measured by circulation.

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