Summit gets Upfront about commercial ratings, engagement

04/13/2007 | Advertising Age (tiered subscription model)

The dawn of the commercial ratings era proved a predictably hot topic at the Upfront Television Advertising Summit, sponsored by Advertising Age and TelevisionWeek. Some media executives touted the ratings a valuable new evaluation tool for marketers, while others said they were looking for evidence of audience brand engagement through content and ads.

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