5 ways not to fail at social media

04/13/2009 | SearchEngineWatch.com

Studies predict that half of the Fortune 1000 will fail in their social-media efforts. To avoid being one, start with researching the audience you wish to attract. Set up success measures, plan a cross-company strategy, stay transparent and forget one-sided marketing. "Social media is about building relationships, and it's about conversations," writes Liana Evans.

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