FTC mulls new rules to monitor pitches by paid bloggers

04/13/2009 | Advertising Age (tiered subscription model)

Bloggers, word-of-mouth marketers and users of social media sites who are paid to promote or review products could be subject to Federal Trade Commission rules governing the use of false statements, under proposed new guidelines from the regulatory agency. Ad industry groups, while supporting the need to ensure truthfulness in testimonial marketing, cautioned the FTC against going so far as to block newer strategies such as blogging and viral marketing.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY