Marketers boost spending to woo Hispanic consumers

04/13/2009 | Bloomberg Businessweek

Companies including Procter & Gamble, Johnson & Johnson, Verizon and General Mills have boosted advertising aimed at Hispanic consumers, with General Mills tripling its spending on Spanish-language television. Surveys show that Hispanics spend heavily on basics and like to buy brands advertised on TV.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations