Discount chains see price cuts as key to post-recession growth

04/13/2010 | Chicago Tribune (tiered subscription model)

Wal-Mart and Kmart are continuing to focus on aggressive discounting as part of their post-recession strategies, even as signs point to consumers starting to spend again. Discount chains say they are focused on bargain-hungry customers who are still somewhat cash-strapped. "Promotions and things that drive traffic are still critically important," said Mark Snyder, Kmart's marketing chief. "I don't think we're out of the woods."

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