First social-media chief hired by McDonald's

04/13/2010 | Advertising Age (tiered subscription model)

Rick Wion, vice president-social media at GolinHarris, Chicago, has been hired as McDonald's first director-social media. Wion, who handled social-media projects for McDonald's in his agency job, is being asked to use social media to boost the quickservice chain's sales, address customer issues and reach out to mommy bloggers and other key audiences.

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