FTC: New regs for children's TV ads are not needed

04/13/2010 | Broadcasting & Cable

The FTC, citing "possible First Amendment considerations," does not favor additional rules for TV ads aimed at children on broadcast and cable TV, according to a filing with the FCC. However, the FTC said marketers could do a better job of policing ads with violent images or messages for music and movies with PG-13 ratings.

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