Goodyear picks GSD&M Idea City, Digitas as ad shops

04/13/2010 | Advertising Age (tiered subscription model)

Omnicom Group's GSD&M Idea City, Austin, Texas, has won lead creative chores for Goodyear, after a review. Incumbent was Interpublic Group's McCann. Goodyear also has named Publicis Groupe's Digitas as its first interactive agency of record; the tire manufacturer formerly tapped several smaller shops for its digital assignments.

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