Tender words will get you further than tough love

04/13/2010

Too many leaders think their job is about scaring their staff into working harder, writes Jeffrey Pfeffer. In fact, Pfeffer argues, it's almost always better to try a little tenderness. One section of Kimberly-Clark, for instance, doubled sales and tripled earnings in about four years after bosses decided to try a more positive and inclusive strategy.

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