Agencies chosen for front-of-pack label campaign

04/13/2011 | Progressive Grocer

GMA and the Food Marketing Institute have chosen BBDO New York, Edelman and FoodMinds as the ad agencies that will develop a yearlong campaign to promote Nutrition Keys, the front-of-pack labeling initiative. "Because we are committed to providing consumers with the innovative products, tools and information they need to build and maintain a healthy diet, Nutrition Keys is a top priority for America's food and beverage companies," said GMA President and CEO Pamela G. Bailey.

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