Five Guys sets off a new round of burger wars with westward expansion

04/13/2011 | Los Angeles Times (tiered subscription model)

Virginia-based Five Guys Burgers and Fries has won national acclaim and has expanded rapidly in recent years to 770 stores in the U.S. and Canada. The chain's recent moves into California could prove the toughest test. The big hurdle: Convincing generations of fans loyal to Golden State native In-N-Out Burger to try something new.

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