Report: Mobile campaigns spur an 800% increase in bar-code traffic

04/13/2011 | Mobile Marketer

Bar-code-scanning traffic increased 800% in the first three months of 2011 compared with the same period last year, led by deal-seeking iPhone users and an increasing number of Android-device owners, according to figures from Scanbuy. Two retail campaigns that incorporated bar codes ranked among the top five in terms of traffic, the report said.

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