Shared values can help engage your workforce

04/13/2011 | SmartBrief/SmartBlog on Leadership

Commonly shared values, such as the ability to have fun and learn from a challenge, can help motivate and unify young workers, says Timothy Connelly, director of internal brand communications at Best Buy. To engage your workers, encourage them to love and live the brand, but also to be mindful that every brand is different. The company's culture should truly reflect its values, Connelly says.

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