5 elements of an awesome e-mail newsletter

04/13/2012 | RepCapitalMedia.com

You know an e-mail newsletter is a great way to connect with customers, but figuring out what to say can be a bigger challenge. Reputation Capital Media Services founder Mary Ellen Slayter suggests including five elements in every issue, starting with a welcome message. She also suggests including at least one article and a promotional message and ending with editorial content to keep people reading.

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