How e-mail and texts can bring in more guests

04/13/2012 | SmartBrief/SmartBlog on Food & Beverage

Customers are 10 times more likely to redeem mobile coupons than traditional paper ones, and half of a restaurant's customers will make a special trip to redeem mobile coupons, writes Punch Mobile Marketing's Sara Petersen. She shares tips to boost traffic and sales via e-mail and text campaigns, starting with using QR and short codes to build a bigger mailing list.

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