Royal Air Maroc retains Initium Onboard Retailing, POS devices

04/13/2012 |

Royal Air Maroc has retained Initium Onboard Retailing for at least three more years. The new contract calls for Initium to supply its Bluebird handheld point-of-sale devices. "By substituting the old underperforming devices for these high-tech Bluebird machines, RAM will drive down repair costs and will be able to radically improve the retail service they offer onboard," said Dan Hayter, Initium Onboard's director of sales and marketing.

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