Study: Digital newspaper readers act on ads

04/13/2012 | MediaPost Communications

Two-thirds of digital newspaper readers say they respond to digital ads, according to a survey by the Newspaper Association of America and Frank N. Magid Associates. But the same percentage of the group (66%) said they'd also seen the Sunday print edition of their local paper in the last seven days, and a combined 80% had some interaction with the Sunday circular ads in the last 30 days.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY