Study: Digital newspaper readers act on ads

04/13/2012 | MediaPost Communications

Two-thirds of digital newspaper readers say they respond to digital ads, according to a survey by the Newspaper Association of America and Frank N. Magid Associates. But the same percentage of the group (66%) said they'd also seen the Sunday print edition of their local paper in the last seven days, and a combined 80% had some interaction with the Sunday circular ads in the last 30 days.

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