Tumblr looks beyond the display ad for ways to cater to brands

04/13/2012 | Advertising Age (tiered subscription model)

Tumblr CEO David Karp has expressed disdain for ads, but now the company is working with brands on a case-by-case basis to develop replicable organic campaigns that seek to leverage Tumblr's 4.5 billion weekly impressions. Karp says the company wants to avoid turning to a conventional display-advertising model and is instead looking for other ways to make money. "There's value in that to advertisers, but it's a lot more interesting to us to think that some chunk of that attention ... can actually be made available to our users as a feature," he says.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA