Hollywood targets the pulpit to draw viewers

04/13/2014 | Los Angeles Times (tiered subscription model)

Hollywood studios have been drawing viewers from religious communities to see faith-themed movies by encouraging church leaders to speak about the films to members. The distributor of "God's Not Dead," which grossed $35 million in its first three weeks, pre-screened the film for 8,000 pastors. Marketing firm Grace Hill Media has promoted films such as "Les Miserables" by providing pastors with movie snippets and sermon outlines.

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