Hollywood targets the pulpit to draw viewers

04/13/2014 | Los Angeles Times (tiered subscription model)

Hollywood studios have been drawing viewers from religious communities to see faith-themed movies by encouraging church leaders to speak about the films to members. The distributor of "God's Not Dead," which grossed $35 million in its first three weeks, pre-screened the film for 8,000 pastors. Marketing firm Grace Hill Media has promoted films such as "Les Miserables" by providing pastors with movie snippets and sermon outlines.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA