Maxwell House revamps marketing, says "good" is good enough

04/13/2014 | New York Times (tiered subscription model), The

Maxwell House is updating its logo and packaging and will roughly triple its advertising budget for a campaign under a "Say good morning to a good day" theme. Wieden+Kennedy in Portland, Ore., which took over the account last year, is one of seven agencies working on the push. "In pursuit of all things awesome, amazing and 'That's epic, bro,' we've forgotten just how good good is," a Maxwell House character says in one W+K spot.

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New York Times (tiered subscription model), The

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