Taco Bell launches next Doritos Locos Taco on Snapchat

Taco Bell has created a short-form video for Snapchat to launch its next Doritos Locos Taco, using the Stories feature that keeps videos live for 24 hours. The film was created and uploaded over the course of the day on Sunday, with the ending coming just before the MTV Movie Awards started. A sponsored announcement during the first half of the awards prompted viewers to go watch the videos.

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