Burger chains look to salads to show them the green

04/14/2003 | Los Angeles Times (tiered subscription model)

With the nation's top fast-food restaurants in a crippling price war and consumers demanding healthier fare, restaurant chains such as Wendy's and Jack in the Box are offering premium salads as a healthy, high-profit alternative to burgers. The restaurants say they hope the salads bring in customers who wouldn't have dined there previously.

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