P&G reportedly asks MPG, Carat to join account review

04/14/2004 | Adweek

Havas' MPG and Aegis Group's Carat apparently are in the running for Procter & Gamble's $2.5 billion North American media planning account. Adweek reports P&G has asked the two agencies to compete for the account with incumbents, Publicis Groupe's Starcom MediaVest Group and Grey Global Group's MediaCom.

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