Garfield: The coming revolution in marketing

04/14/2005 | Advertising Age (tiered subscription model)

In an obituary for the traditional advertising business, columnist Bob Garfield presents evidence of growing media fragmentation and suggests this is just the dawning of a revolution in media that will transform the business of marketing. A chaotic transitional period is coming to the business of media, marketing and entertainment, Garfield writes, because "there is no reason to believe the collapse of the old media model will yield a plug-and-play new one."

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