Swiss tourism hopes local hunks tempt the "Ladies"

04/14/2006 | Times (London) (subscription required), The

Switzerland's new "Ladies' Holidays" promotional campaign features images of manly bus conductors, farmers and mountaineers, in a bid to attract women travelers who are turned off by the upcoming World Cup. The tagline for the German-language ad: "Why not escape the World Cup to a country where men spend less time on football and more time on you?"

View Full Article in:

Times (London) (subscription required), The

Published in Brief: