Purina launches content site dubbed PetCharts

04/14/2008 | Advertising Age (tiered subscription model)

Purina has joined the growing trend of marketers-as-content-providers with its new PetCharts site, which aims to be best in show as an online destination for pet photos, video clips and related articles. "After wading through YouTube for a while, you get a little tired," said Michael Crawford, VP-dog food marketing at Purina. "I like to say it's a service."

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