MillerCoors and Asics run with 10-second "mini-mercials"

04/14/2009 | NYTimes.com

MillerCoors and Asics are working with ESPN's production team on "mini-mercials," designed to bring more action to the billboards that lead in and out of TV segments. In the MillerCoors ad, two men pour a beer while tuning into "SportsCenter." In the Asics spot, a man returns home from a run to watch sports highlights.

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