OfficeMax builds buzz for new line via blogcast

04/14/2009 | Brandweek

OfficeMax's new [In]Place System for files and documents from professional organizer Peter Walsh, a star of TLC's "Clean Sweep," was launched as part of a 40-minute blogcast this month. The event, which attracted 257 bloggers, yielded 65 blog posts, 1,020 Twitter tweets and two YouTube clips, according to this article.

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