Zenith Optimedia pegs 2009 ad decline at 6.9%

04/14/2009 | Wall Street Journal, The · Financial Times (free content)

Publicis media buying unit Zenith Optimedia has revised its projections for the 2009 global advertising market and is forecasting total spending of $453.2 billion, down 6.9% from 2008. U.S. spending is expected to drop to $156.9 billion -- a decline of 8.7%. The forecast projects the Internet to capture 12.1% of total spending.

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Wall Street Journal, The · Financial Times (free content)

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