Coca-Cola veteran Perez named North America CMO

04/14/2010 | Brandweek

Beatriz Perez, who joined the Coca-Cola Co. as an associate brand manager in 1996, has moved from senior vice president of integrated marketing to chief marketing officer for North America. She fills a seat vacated by Katie Bayne, who became president and general manager of sparkling beverages for North America.

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