Sports-performance drinks are showing strength

04/14/2010 | Beverage World Publications Group

The market for sports-performance and muscle-recovery drinks is expanding as products are launched for amateur athletes seeking to improve performance on and off the field. One trend is to add protein to enhanced water, as with WH2OLE, a New Zealand drink containing a whey protein isolate from Fonterra called ClearProtein.

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Beverage World Publications Group

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