Vitaminwater label stirs controversy in the U.K.

04/14/2010 | Advertising Age (tiered subscription model)

A label for Coca-Cola's Glaceau Vitaminwater in the U.K. is being criticized because it encourages healthy people to take sick days from work. "A company of the standing of Coca-Cola should know better," said the U.K.'s Forum of Private Business, but Coca-Cola said in a statement that the suggestion is clearly meant as a joke.

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