Basic mobile-friendly website should precede app

04/14/2011 | MobileCommerceDaily.com

A mobile-optimized website should be the first priority for restaurants going mobile, and only then should they invest in developing an application, according to Scott Jampol, senior director of consumer marketing at OpenTable. And a good mobile site has to offer the basics, including an about section, directions and a reservations option.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY